Measure, test, and optimize your website to increase leads and sales

Many website marketers get so caught up in search engine optimization and pay per click advertising, they disregard one of the most effective ways to increase website profitability: improving conversion rates.

A conversion for your website could be a sale, the dowload of a whitepaper or brochure, or the generation of a new lead. No matter what your website’s call to action, the most powerful way to decrease your cost-per-conversion and improve profitability is to improve the conversion rate on your website.

Test Different Versions of your Critical Web Pages
Simple changes, such as moving an image or increasing a font size, can have significant impact on your conversion rate. Using Google Website Optimizer and other techniques, this can be done quickly and have a significant impact on your business.

Imagine that you currently convert 1% of your website traffic into a sale, and your average sale is $100. Assume you have 50,000 website visitors per year:

Annual Traffic: 50,000
Average Sale: $100
Current Conversion Rate: 1%
Total Website Sales: $50,000

Now, after optimizing your site using Google Website Optimizer and other techniques, nothing else changes but you increase your conversion rate by just 1%:

Annual Traffic: 50,000
Average Sale: $100
New Conversion Rate: 2%
Total Website Sales: $100,000

Although this is a simplified example, it shows the power of increasing conversion rate by a reasonable amount. In this example, if your conversion rate remained the same, you would need to double your annual site traffic–a task much more difficult and expensive than improving your conversion rate by only 1%.

Contact Online Intellect to discuss how we can help you improve your website’s conversion rate.